Showing posts with label buying books. Show all posts
Showing posts with label buying books. Show all posts

Wednesday, May 30, 2007

News: Bookseller Takes Slushpile Bonfire Day Literally

From the How Are We Going To Generate Buzz Dept comes this news: Mo. Man Burns Books as Protest (David Twiddy for Associated Press).

The gist: A Missouri used bookseller decided to burn a portion of his old stock as a protest against "society's diminishing support for the printed word."

"This is the funeral pyre for thought in America today," Wayne told spectators outside his bookstore as he lit the first batch of books.

Of course, there's a ripple of discontent at this news on the literary blogosphere. Google searches for "Wayne Prospero" and "book burn" since the story broke turn up almost two thousand blog posts, enough to fill a (bad) book.

(Challenge: try reading through those links to isolate the original thoughts, and you'll know what it's like to read the slushpile.)

Now, let's try to look past the point that this is obviously a publicity stunt -- not only to drum up business for the clearance sale, but to promote and fundraise for the bookseller's self-publishing company. The bookstore's press release (on their front page, as of now) states that:

For $1 a book (+ postage), you can save these books from the flame. We will not take these $s as profit, but will use them to publish new books.

The first book listed on the publisher's website is a poetry collection written by one of the co-owners of the bookstore. (Not the one named in the AP story, but his name is on the press release.)

But we're going to try looking past that.

The booksellers can bluster all they like about how their act of book-burning is "art" and/or "protest" (the two are not synonymous). Perhaps they'll raise enough money from the ransom of random titles to print yet another volume of poetry. But for anyone who loves the (well-) written word, the process of reaction goes something like this:

Book Burning = Censorship = Nazis = Holocaust

While the adage "any publicity is good publicity" can seem true in theory, I doubt that the booksellers were prepared to be known as "the book burners" for the rest of their lives. In this world you are forever judged by your worst public act -- if they followed this stunt with a cross-country murder spree, they'd still be known as "The Book-Burning Killers".

But let's look past that to the heart of the matter: our misplaced horror at the idea of book-burning.

What's really going on here is not art, nor protest. It's merely a creative solution to the problem that faces all used booksellers: overstock. Secondhand bookstores are not run by astute entrepreneurs. They're run by readers, obsessive-compulsive collectors, and as Paul Riddell has observed, by frustrated writers desperate to pretend that they're connected to publishing business. Under the ubiquitous "exchange for credit" system, they always have more stock coming in than going out. If the store survives the owner's staggering fiscal incompetence, eventually the stock will fill the shelves, floor to ceiling, in double rows, and spill over into cardboard boxes, storage rooms, attics and crawlspaces, adjoining buildings, shipping containers, warehouses and (always) the owner's house.

In the past, the typical solution to this was the cleansing warmth of an insurance fire. On some occasions, the books have to be destroyed because the owner died under the consequences of his own poor stacking technique, and only the hardiest of collectors are prepared to buy a book that smells of dead guy.

And what's really being destroyed? Copies of written works, not the works themselves. Is anyone really shedding a tear at the destruction of one of the millions of copies of The Hunt for Red October? If the only surviving copy of some long-forgotten work is in a warehouse adjoining a used bookstore in Missouri, perhaps the fire is the best place for it.

The world is no poorer for the loss of a few battered copies of uninteresting books. The real crime is the exploitation of our fear/repulsion of censorship to make a few bucks, and to put more poetry into the world.

(Thanks to Paul Riddell for the link.)

Saturday, January 20, 2007

Theory #1: The Unsuccessful Debut

Apart from the overall mission of 101 Reasons (seeking to convince the comma-deprived that the ability to delude themselves does not indicate a talent for fiction), there's an underlying agenda: to determine, through analysis, conjecture and good old-fashioned finger-pointing, why the majority of people who call themselves "writers" couldn't even plagiarise a good novel, let alone write one.

Inevitably, some patterns will emerge out of the semirandom blatherings of the clueless keyboardists. Common strands of craptacularity connecting the chronically cliched. Reasons refined, tested and trialed, and tied together into theories.

Our first theory explores the old question of why some adequate, even good novels just don't succeed - in the submission stage, or in the marketplace. For the sake of argument, we're going to assume that the reason is not related to some previously undetected dreadfulness.

The 101 Reasons Theory of the Unsuccessful Debut:

You Don't Understand Why Readers Buy Debut Novels

(Reasons #1 and #6 touched on this, and Poll #1 demonstrated part of it.)

Sure, you think you know why you buy books. And you probably think you can deconstruct that into a checklist of component parts, and write the "perfect" novel, the novel someone like you is certain to buy. Of course, the world is full of people just like you, silently yearning for such a book to free them from the tyranny of unfamiliar literature. You just never seem to meet them.

You might think you understand why [Famous Author] is successful. You buy every new book by [Famous Author], and you figure other people probably buy them for the same, or equivalent, reasons. [Famous Author] has lines around the block at book signings, surely those fans would like something else to read while they're waiting.

And you really understand the appeal of [Genre]. You buy a lot of [Genre] books. You hang out in [Genre] bookstores, you go to [Genre] conventions. Most of your friends are [Genre] addicts too, and the ones that aren't have told you to shut the fsck up about it already. 

So you think you can write a book that [Genre] fans will like, particularly fans of [Famous Author], and especially the unseen millions of readers with exactly your taste.

This understanding, no matter how accurate, is useless when it comes to writing your debut (and until you're published, every novel you write is your debut).

There is one, and only one, target market for debut authors: Readers who will take a chance on buying debut authors. Those eternally optimistic homebodies who aspire to work in a bookstore, diligently maintain their LibraryThing, and zealously defend their Amazon.com Top 1000 Reviewer status. They buy and read books as if a cracked spine released a hit of crystal meth. They are so disenchanted with the real world that they'd rather spend a few hours in yours.

Unlike most book buyers, they don't wait for some external condition to be met (bestseller status, good reviews, word of mouth, etc). They crave the thrill of finding the next [Famous Author], and are prepared to drop hundreds of dollars a year on random debut novels looking for them.

They make, and break, new books and authors. I don't know exactly how this happens, though I'd dearly love to, as would most of the publishing industry.  

(The downside is in what these readers don't buy - or rather, what doesn't get the boost of their early support. It's likely there are great books, authors, even small sub-genres, that don't sell because the readers who would enjoy them don't buy enough new books. If there's any "conspiracy" in publishing, it's this side-effect of a capricious marketplace.)

They don't (by themselves) make bestsellers, but if your first book isn't discovered by these dedicated shelf explorers, you may not get to publish a second one. Instead you'll be stuck whining to the few fans you did make about how your publisher didn't get behind the book, your agent negotiated a crappy deal, booksellers only want to sell the big names, [Famous Author] stole your idea, blah blah blah, and begging anyone left listening to buy your bottom drawer of unsold novels POD.

If you're not one of these voracious risk-taking consumers, then you don't know what type (and standard) of debut novel publishers are currently willing to gamble on, and you don't know what these readers want and expect. But more importantly, you're not in the target market for your own book.

We'll delve deeper into this theory at a later date.

Tuesday, January 16, 2007

Poll Dancing #1: The Results

The first 101 Reasons poll is closed, and the results should be interesting for anyone trying to break into publishing.

The Question: Did you buy any books by debut authors last year?
Simple enough.

The Responses:

45% (14 votes)I bought a few from debut authors, but I mostly stick to familiar crap from bestselling crapmeisters

26% (8 votes)Dozens. I like to support debut authors. (Sooner or later the first edition will be worth money.)

10% (3 votes)If by "debut" you mean remaindered, marked down, found on a park bench or oops! in my pants ...

10% (3 votes)Debut authors come to me, begging for a review on my blog.

10% (3 votes)I only buy pornography new.

0% (0 votes)I only buy if the New York Times tells me to.

0% (0 votes)If it doesn't say "Book of the Film", I ain't buying.

Total Votes: 31

Now, you might think that the lesson here is that the the largest proportion of respondents only admit to buying a few books by debut authors (and that 10% have an ego problem and 20% have other social problems, and that I shouldn't write polls with five different jokey versions of the same answer). But that's only part of the story.

The real tale is in the hidden numbers. At least 250 different people viewed 101 Reasons while the poll was displayed. Only 12% bothered to click an option, and hit the Vote button.

Fair enough. There was no reward for voting.

But that means only 3% of people who read this blog actively purchase books by debut authors. (I'd venture to guess that the 88% who didn't vote aren't terribly likely to give the new guy a chance.)

When you submit your manuscript, you're hoping it's going to overcome the Everest of Ennui: the publishing industry. Agents, editors, marketers, reviewers and eventually readers - five levels of "Why should I take a chance on this?", and thousands of individual decisions not to bother.

Before asking all these people to care about another new author, maybe you should decide if you do.

Thursday, January 11, 2007

Poll Dancing #1

It's time to leverage the synergies of the Web 2.0 experience to conduct some bleeding-edge market research into exactly why so many writers suck so bad they make their own pronouns cry. To wit, I'm going to run the occasional poll, asking questions that will probe the most encrusted orifices of your craptacularity.

The first such question is: Did you buy any books by debut authors last year?

Innocent it may seem, but discerning readers may, um, discern the hidden implication. If you can't, read Reason #1 for a pedantic explanation, then stop writing.

Unfortunately, due to limitations in Blogger, I can't insert the poll in a convenient form within this post, and even if I could it wouldn't display in RSS feed readers. So if you please, come to the blog and cast your vote. Choose the answer which best reflects your purchasing habits, which may or may not be the most funny.

(If you have any problems voting, let me know in the comments, so I can chuckle at your shitty browser, then use a different poll provider next time.)

Results and careful analysis to follow, if enough of you can drag yourselves away from your unfinished manuscripts to vote.

Update: Results

(Vote if you haven't already. Polls are fun.)

Thursday, November 09, 2006

The Would I Buy This? Test

How do you choose which books you buy? (If you don't buy books, see Reason #1, then stop writing.) Do you:

  • Browse the shelves at your local chain store?
  • Read the reviews in the Sunday Elitist?
  • Let your friends screen the current bestsellers?
  • Grab whatever's on the top rack at the airport newsstand?
  • Get This Month's Special auto-shipped from Doubleday Book Club?

How would your novel fit into your purchasing routines? With thousands of books published every year, most of which won't make it into these venues, would you even see it?

This is the Would I Buy This? test. If you're not completely sure you would buy the novel, you're wasting your time writing it.

The people who buy books from new authors are usually hardcore genre fans. They're not very discerning (face it, you're not), but they know what they like. If you're not a hardcore fan of the genre you're writing, you don't know what these fans want. Fail them, and your career won't gain traction. Your publisher will dump you, and you'll have to shop around your next misconceived piece of shit under a pseudonym.

If you're not the ideal reader for your own work, you're writing for the wrong reasons. Plus, your work sucks, and you will never understand why.

Monday, November 06, 2006

Reason #6: You Don't Read What You're Writing

Think about the list of books you made for Reason #2: You Don't Buy Books. (Pretend you made a list.)

Imagine you had to put all those books back on the shelf at the bookstores you bought them from. (Or, just think about your favourite/most frequented stores.)

Now imagine your next book, all gussied up in a sexy cover, with a jacket blurb that exactly captures the spirit of your story. Where would it be in those bookstores? Would your book be anywhere near the books you bought, or somewhere else?

Would you (or a hypothetical reader just like you) even pick it up?

Monday, October 30, 2006

Reason #1: You Don't Buy Books

How many books have you bought in the last five years?

Make a rough guess. Now eliminate anything in the following categories:

  • non-fiction
  • gifts
  • remainders
  • second-hand
  • (ghost)written by a celebrity
  • published prior to 2001

    (If your total is already down to zero, give up any fantasy of being a published writer. Right now.)

    Keep going and eliminate:

  • established authors (prior to 2001)
  • anything with "Bestseller" or "Oprah" printed on it
  • recommended by a friend/family member
  • anything by an author you know personally

    If you have a few books left, congratulations. Check back for Reason #2.

    If you haven't taken a chance on a new, unproven author in the last five years, why the hell would you expect anyone else to?
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