Reason #2 Addendum
101 Reasons Post-Halloween Wrap-Up Special:
You are not Clive Barker, nor Dean Koontz, nor Anne Rice, nor R.L. Stine. You're not even Shaun Hutson or Richard Laymon. With the exception of Barker, these authors spent years building solid fanbases by providing relatively consistent product. Not naming any names, but consistent shit sells better than inconsistent mediocrity.
(Barker blew out of the gate with his finest work, then slowly wound down with increasingly uneven novels. But Barker's worst is still better than your best. He will continue to have a cabal of sexually ambivalent fanboys and toadying academics who call themselves "literary fantasists", when your grandkids forget where your grave is.)